How To Price Crochet Items Made Simple

How To Price Crochet Items Made Simple

How to price crochet items

How to price crochet items is one of the most difficult tasks. This is one of the most asked questions that I receive. Unfortunately there is no set price for most crochet projects. There are 3 popular options that you can use to assisted you in pricing your next crochet project to sale.

How to price crochet

Why do crocheter under charge?

Crochet has always been a craft of the heart. I can remember my grandmother making baby blankets for anyone who had a bundle of joy on the way. She never thought to charge for her craft.

This was her way of showing love. But you are not here to learn about “love prices”.  I love you Granny Rose, but I’m running a business and need to make a profit for my time.

When handmade gifts such as crochet are given so freely, the gift receiver can’t grasp of the time that went into it. How many times have you heard, “That’s way to much for crochet”. It’s because someone in their life probably gave as freely as my grandmother. 

Guarantee, if I were to give that same person a crochet hook and said make a sweater, they would crack. You are a skilled worker! You would never ask a construction worker to build your house for the price of materials. Hopefully as crochet becomes more mainstream, so will our prices

Pricing online vs in person sales

There is definitely a pricing difference from selling online to selling at craft fairs. Have you ever noticed that online prices for crochet is much higher than at craft shows? Attend any local craft fair and you will see the incredibly low prices for crochet items. Crocheters are notorious for under selling themselves at craft show.  

This is my opinion, but I blame ourselves. We spend month preparing for the craft show. Making enough inventory to fill an entire table. Creating options in every color. Then having an over stock of inventory that just won’t sell. Therefore, we drop our prices even lower

Let’s also remember the type of customers that are at these events. They are looking for ANY great unique handmade items at rock bottom prices. Crochet is not the only reason the shopper attend these shows. You will see an assortment of vendors. You’ll even get the occasional price haggler. Couple this with heavy competition, we feel we have to keep our prices low. 

My tip in competing with craft fair prices is looking the part. Have a wonderfully crafted display that showcases your hard work. When a customer asks why in item cost so much, kindly explain the work that goes into crochet. There is no such thing as a crochet machine. 

Personally, that is why I prefer to sell items online and use craft fairs for my overstock. Online you have a larger base of customers who are specifically looking for crochet items. You are also able to market your self on many social media platform to bring customers to you.

You can potentially grow a large customer base from around the world. After building a reputation online, you’ll be able to increase your prices even higher than your competition. If you would like to learn more about how to sell online check out this article HERE.

What are the options for charging?

There are 3 popular options for pricing your crochet. Charging materials time 3, hourly, & lastly a combination of the firs two. We will look at all three and find out which is the right choice for you. 

Charging materials times 3.

This is my least favorite ways to charge a client for a commissioned item. This form of pricing doesn’t take into account the amount of labor put into the project. Remember how I said crochet is a craft of love? Well, we can see how that factors in when it comes to using this form of calculation. Let’s take a closer look.

*timing is based of my own personal crochet experience

*Price based on a $5 skein of yarn


Crochet hat created with double crochet

Labor: 1-2 hours hrs

Price: $15

Profit: $10

Amigurumi stuffed animal

Labor: 5-6 hrs

Price: $15

Profit: $10

Can you see how this is a bad way to figure out the prices of your handmade items. Crochet is very labor intensive work. There is a knitting machine and sewing machine. Guess what? There is no such thing as a crochet machine. Each stitch is created by hand.

You can see from the example above how a simple stitch crochet hat is less labor intensive than amigurumi.

Let me be the first to say that I will never do a crochet amigurumi project for only $10! This is one of the most time-consuming & labor intensive forms of crochet. To the untrained eye amigurumi is small, cute & quick project. We all know it’s not. Don’t undercharge yourself using an out of date pricing system. 

crochet pricing

Charging per hour at a rate of $12.00

Charging by the hour is a better choice than the previous option. You won’t have to do any fancy calculation to figure out how much to get paid. Charging by the hour takes into account how much time you put in to your customer crochet creation. As with most things, you will find some downfalls to using this technique, such as crochet speed is dependent on the creator. It will vary from artist to artist. 


Baby hat

Labor: 30 mins-1hr

Materials: $5 

Price: $6-12 

Profit: $1-7


Labor: 10 hrs

Material: $75

Price: $120

Profit: $120- 75= $45

In these examples the pay discrepancy is obvious. With the hat you are  making $1-7 a profit! At least with afghan you make a little more money, but when you subtract the cost of materials, are you truly getting $10 hr?

$45 / 10hrs = $4.5 a hr

Call the labor department on yourself because you are paying yourself sweatshop wages. Why would you chose to make less than minimum wage?

can crochet be done by machine

Charging per hour & adding materials.

After a lot of trial and error. I found this to be a better option to calculate the price for your next commission crochet project. This one involves more brain power than the previous two options, but you will earn the money that you deserve. I found this tip on the Crochet Entrepreneur website.

Like the previous two, this option has some caveat. Before we get to those, let’s look at a few examples. 

Materials & hourly: Material + (hour rate x 1) =  (wholesale price) x 2 = (retail price)


Examples of All Options Used

Hat 1-2 hrs 1 skein

Option 1: $15

Option 2: $12-24

Option 3: $17, $34 (retail)

Scarf 2-5 hrs 2 skeins

Option 1: $30

Option 2: $24-60

Option 3: $34-70 (wholesale), $68-140 (Retail)

Baby blanket 5-10 6 skeins

Option 1: $90

Option 2: $60-120

Option 3: $95-155 (wholesale), $190-310 (retail)

Sweater 10-15 hr 8 skeins

Option 1: $120

Option 2: $120-180

Option 3: $160-220 (wholesale) $320-440 (Retail)

Afghan 30-50 hrs 15 skeins

Option 1: $225

Option 2:$360-600

Option 3: $435-675 (wholesale), $870-1350 (retail)

is crochet hard

Which method do I use?

As you can see the price range varies wildly depending on what option you use. I don’t recommend using the  3x material option. Depending on what project you are making you can really under sale yourself. We are here to make a profit not give away to charity (nothing wrong with that).

I recommend using option 3 (wholesale, retail price) combined with a little bit of research. Depending on what you are creating, retail prices such as the afghans, can send your customers running. $1350 for a crochet afghan can be a scary price (even though you deserve it).

I like to use the whole – retail price as a range, then look online for other comparable pricing. Etsy is a great price to see what the competition is pricing crochet items to sell. Below, I’ll leave you a few charts to help you in your charging process.


How to price crochet

*The information that are used in the info graphs above were calculated using information from Lion Brand & Allfreecrafts


This Post Has 15 Comments

  1. Crystal

    Alysha, once again you’ve unveiled another relevant and in your face topic on all things fiber arts! Thank you for bringing great content that must be discussed. I thoroughly enjoyed the dialogue regarding this. I thought I was over pricing, but in retrospect, I’m actually on the right track, maybe a tad bit under depending upon the item. For example, I told some coworkers that my ponchos start at $55.00! However, after seeing these videos I need to go back to my lab and do some math! Lol thank you Alysha!

    1. Alysha Littlejohn

      I’m so glad I could help. We forget crochet is a very hands on crafts.

  2. Dionne Street

    That’s why I went up on my hat prices for rib stitch hat with one solid color or a mix color yarn, that already comes like that. If they want three different colors mixed then it will be $10 more dollars, so $50 for the hat. But my boyfriend said I will lose a lot of customers. But he also said they not the people you want anyways. I do thank you for this blog so much. When you do the research and work on your own work, it really helps us with pricing our work.

    1. Alysha Littlejohn

      You’re welcome and thank you for stopping by my blog. Crocheters are the only people in the world that want to be paid below minimum wage. You’re husband is correct. The ones that think your prices are too high are not your target audience.

  3. Fahamesha

    Thank you for this information I want to begin selling my items on etsy, however I am also not the fastest crocheter , I plan to at first stick to hats and scarves. I wish I could learn how to crochet faster. I have been crocheting for awhile now but I’m just not super fast.

    1. Alysha Littlejohn

      Speed will come with time. One winter season of custom order will train those hands, lol.

  4. Angelina V. YBARRA

    Thank you for this info. I make hats for my grand and great-grandchildren at Christmas. I have not sold very many because I never knew how to price them. Now I have a guideline to follow. Again thank you.

    1. Alysha Littlejohn

      You’re welcome

  5. Donna Fransen

    I have tried selling some of my items, both online and at craft shows. I constantly hear that my prices are too high,, no matter what price I chag. I crocheted a beautiful rose with two leaf ferns, put it in a vase and asked $25 for it. Several people had s0me very rude things about how high my prices were. I could not get one sale and this was in the month before Valentine’s Day. We had a craft show here in: $10 for a baby hat, $10 for booties and $35-75 for the baby blankets.. She did not make one sale and was constantly told her prices were too high. It’s frustrating and I’m almost to the point of not trying to sell anything anymore. Could you please offer suggestions as to when people keep telling you your pricing is no good. Even at the prices I am asking, I am still undervaluing myself. (I live in the New Orleans area, if that makes any difference). Thank you for your advice.

    1. Alysha Littlejohn

      where you live does make a difference. The cooler the climate, the more likely you are to make a sale. The trick is to find your target audience. Don’t expect Esty or craft shows to bring you your sales. I’ll use myself for example. On Etsy I receive 2,500 views a month to my page. Do you know how many view Etsy sends my way? 100-300 view only. I had to work for my customers. The key is to promote non stop and I never spend a dime on advertisement. Any Social media, Facebook, Facebook groups Instagram, & selling apps… Join them all and post in them twice a day. Is it tedius, yes. People will only buy from you if they know who you are. The goal is to be everywhere. If i type your business name into google, will the entire search page be about you? If not, you will not make money with crochet.

  6. Peggy Dawson

    This is the first time I have visited your blog. I truly appreciate all the information. I have a question: Do you know where I can find a pattern for a doily that incorporate a name or personal information of the recipient? I lost mine. I made each of my 3 sons one, framed it and designed it as a Family Tree. Help will be so appreciated.

    1. Alysha Littlejohn

      Thank you so much. Unfortunately, I don’t know where you could find the pattern.

  7. Maggie Gibbs

    This is why I don’t make large items or sell at wholesale prices. Customers will not pay. They’ve got too used to China prices I think. 😁

    1. Alysha Littlejohn

      Ditto, smaller items are alot easier to sale.

  8. Brendaknits

    you make an excellent argument for charging fair prices. I have been told I undercharge and I have redone my pricing. i can’t underprice in an event and undercut other vendors, that’s not fair. I am quick, MANY years of experience and I love what I do but you need to value your own skill and experience and I am lucky enough to have found my target market…took me a long time!

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